Identities

Heineken

The process of creating

Light

Easy-to-build

Cheap

Various sizes

Various channels and campaigns

Short life-time

Single campaign

Non-interchangeable images

Weak durability.

cardboard

cardboard

Analysis of the

POSM market

for different channels

stationary

Long life-time

Strong durability

Individuals design

Replaceable image

Long life-time

Many elements can not be disassembled High manufacturing and transportation cost Limited adaptation to different campaigns Non-replaceable logo

stationary

Light

Easy-to-build

Cheap

Various sizes

Various channels and campaigns

Combine

the previously mentioned advantages and eliminate the disadvantages

Long life-time

Strong durability

Individuals design

Replaceable images

TO DEVELOP A UNIVERSAL ADVERTISING MATERIAL

Advantages

Light weight
Easy maintenance
One construction
many designs
Easy and quick
installation / disassembly
Durable construction
Mobility
The maximum
advertising area

basic

elements

module1
module 2
module 3
module 4
module 5
more than 10 modules

Display variants

Your own display idea

Photo

Gallery

simple

installation