DEVELOPMENT OF A NEW BRAND IDENTITY
1. Analysis of the potential market and geographical point of sales
a. Location: Albania
b. Target audience: Young adults from (Age 20 – 35 y.o)
c. Income: Medium
2. According to the analysis, there were five choices of brand names (Birra Drin, Birra Nona, Birra Arber, Birra Elbar, Birra Edon). We developed different types of labels, logos and other graphical elements for the promotion of the new brand.
3. In the end, there were two brand name options left for a better adaptation to the local consumers.
a. Birra Elbar
b. Birra Arber
4. Consumer testing and defining the main visualization of the brand.
5. Design of primary and secondary packaging.
The process of creating
When designing the labelling of the bottle, we used traditional elements from Albanian history, to create an unique and appealing image for the new brand.
CAN / GIFTPACK
The solution for
Albania is a dynamically developing country in the consumption of local and imported beer. The brand development by our agency has led the brand to become leaders in Albania’s beer market.
Coat of arms